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Integrated Marketing Communications

A Bachelor's degree in Marketing Communications from Midway University can provide you with practical experience coordinating and integrating diverse communication tools to create campaigns that reach and influence consumers.

As a student of this program, you will be given the tools to analyze and synthesize marketing, public relations, advertising, and graphic and digital design in a meaningful manner that increases brand awareness and equity while meeting the target market's needs, wants and desires. You can apply your newfound skills and hands-on experience to gain a competitive advantage in the marketing communications job market and/or graduate school application process; write a senior-level marketing communications plan that demonstrates your mastery of all major subject components; and create, develop, implement and evaluate integrated marketing communications and strategies.

Possible careers in the marketing communications field

According to the Bureau of Labor Statistics, marketing, public relations and advertising job markets are expected to grow by 12 percent by 2022. Students in the Bachelor of Science in Marketing Communications program will acquire a firm foundation in various facets of marketing communications, including corporate communication, marketing management, advertising, brand management, public relations, creative design management, promotions and speech writing.

This program is available at our Midway Campus and Online.